These days alot of sites are facing different types of penalties due to their bad back links. In such a scenario it is important that website owner should make sure that the backlinks are audited, analyzed and cleaned so that the backlink profile of any website is good, clean and theme relevant. Timely backlinks audit will save a site from loosing all its credibility and value.
SEO over the years has changed alot and with that the back link profiles is also changing. Earlier all type of links were working but now only theme based, content based authority links work only. So one needs to keep a check on what sort of back links are their in your website link profile and if there are bad links or networky spammy links then you need to get your link profile analysis done and get the bad backlinks cleaned and removed.
Now a days SEO is not as easy as it was earlier. With Google using intelligent algorithms to filter and penalize bad links and potential spam, each webmaster’s prime priority should be to make sure that their web site encompasses a clean link profile. You fully don’t wish to be at risk of being de-indexed by Google, as a penalty for holding bad back-links. You should be aware that a link profile with a majority of low authority links will not only appear of poor quality to Google however may also attract a penalty. The 3 essentials of a clean link profile are no any spam links, no too several similar anchor text links and no too several links from FFA (free-for-all) sites.
Here are some defined reasons that you simply ought to analyse backlinks:
• To assess the caliber links in your own backlink profile to work out which of them to induce removed or that one to disavow with Google.
• To verify that links your competitors have that area unit serving to them rank for sure keywords to get them yourself.
• To check your backlink profiles area unit like your competitors with no suspicious variations in an exceedingly vary of metrics.
Certainly, the time of excessive link building has passed. In fact, when it comes to vigorous techniques, each and every one of the SEO techniques is bound to be detected as suspicious or unnatural.