Most of the entrepreneurs are not aware about the value of their brand. Those who don’t give importance to online reputation will face high cost and potentially difficult situations later on. But by the time they get to know about it, and then all of sudden online reputation seems as a necessity for the Business as well as personal.
After facing this kind of crisis, these are the measures which should be taken care of while getting over damage happen to your Online Reputation:
Get Ready with Keywords
Prepare the check list of the keywords regarding the negative post about your name or company name. Check whether the negative post is using your exact brand name or its variation.
Check Negative URLs
List the number of URLs containing negative post about you or your brand. Track the keywords on which those posts or URLs are ranking.
Go Social with Business Social Profiles
Target your keywords in your social profiles like Google Plus, Facebook, YouTube, Twitter, Linkedin, Instagram and many more in this queue.
Make your Presence on High Profile Websites
Use the concept of guest blogging effectively by targeting high domain authority websites which are accepting guest contributors to their websites. Take into consideration while writing content that it should aim your name, your brand name and keywords.
Give linking to Social profiles in your article
Each Guest Blog Post which you are contributing to high DA websites must be enriched with the two or three social accounts along with links. This will boost your authority of your social profiles.
Repeat and Repeat
Increase the positive views in such numbers so that they will down the negative ones. To get to this position, you will need to keep your social profiles up to date and active.
Add reputation management to the pack of your digital marketing campaign so that you can make you or your brand online reputation strong enough.