Google rewards freshness even more these days. This means that those who perform SEO need to take extra care to keep their content flowing. Recent sector-related news works much better than stale stories. However, perhaps the central point is that there are different types of freshness deserving of attention when planning and producing SEO blog content.
At Searchengineoptimisation.co.uk, we work hard to deliver multifaceted campaigns that tick all the necessary boxes. This means that our site-specific work often uses blogging techniques. We recognise that progress takes application and patience. It is not just a matter of skill.
A blog does not merely have to be up-to-date, it has to be compelling reading. It must make new users want to come back for repeat visits. It has to keep regular visitors hooked. It has to spark something in some users which makes them want to leave a comment. Ultimately, it has to be fresh enough to persuade users to part with hard-earned cash.
In other words, the words on a blog have to be chosen with a great deal of care. One way of keeping a blog fresh is to use prose which is not awkward. If it flows nicely and reads well, users are likely to pay attention to the meanings communicated.
It is also best practice to use fresh writers as often as possible. The use of
guest blogging can help in this area. Doing a lot of research is an imperative because it can make an existing writer seem like a new one. Techniques like brainstorming can also be efficient.