SEO is often a matter of judgement. Following the rules set out by the search engines is only a first step. One thing to think about is how much information to share. During a social media marketing campaign, sharing too much information can sometimes seem to be an indiscretion. A lot depends on the nature of the target audience in question. Research is imperative if one wants to succeed.
At Searchengineoptimisation.co.uk, we always take a great deal of care to research a target audience properly. Social networking is one way of doing this. Looking at competing sites in the same sector is also a necessary step. As a campaign develops momentum, more data on a target audience is generated and this means that the focusing of efforts is enabled.
Some individuals who use social networking for commercial purposes fail to appreciate that they are not using it for socialising. They make the mistake of sharing personal information in a way which can seem incongruous in the eyes of some of their followers. Whilst personal details are often exciting to one’s own family and friends, these can detract from an important marketing campaign if included in a business feed.
On the other hand, exhibiting extreme professionalism can make a campaign seem cold. For example, if a follower on Twitter asks a question, it is quite possible that overly formal language or a lack of sharing may seem unfriendly. It is important to use judgement at all times. Experience is a valuable guide in all circumstances.