The social media marketing revolution has changed the way small businesses interact with customers and reach new markets, and this causes many entrepreneurs try by all means to draw attention in social networks.
Below are five benefits that show how important it is for your small business to start using social networks.
Increase traffic to your website.
The 72% of small businesses find that social networks increase traffic to your website, and once they visit your site customers can learn more about the products and services you offer.
You can even, if you have the wherewithal, you ride an online store capable of performing the sales of their products that their customers leave their homes.
Help create a personality for your business
With a little time you can create a pleasing personality for your small business. Large companies spend large amounts of money creating their brand, but with their social media optimization strategy all you have to do is be yourself, post often and respond to their customers.
Reward your customers with discounts
Social networks make it easy for you to reach your customers. If you did not have a good day in terms of sales could use your Twitter or Facebook account as a lure to their customers.
You would simply send a message announcing a special discount just for that day. Make your Twitter or Facebook followers get a password to get the discount. In this way, you know you pay attention to your messages while making them feel special.
Helping to “make noise”
Small businesses usually can not afford to pay for large marketing campaigns. Social media gives you the opportunity to generate noise without spending much money. It could return even more important for small businesses that must attend events like fairs to showcase their products.
Network with other businesses
Social networks do more than help you find customers, they can also help you connect with other businesses and entrepreneurs. Make a LinkedIn profile that allows the connection with other companies and other professionals, as these connections might benefit in unexpected ways.