SEO: Search Engine Optimization”
SEO is a way or method/strategy to rank their sites on search engines (like-Google, Bing, Yahoo and others engines) by more traffic.
Most of the users search on the internet by the search engines. Today, there is no. of websites, containing same topics. If you search any topic/query on search engine, (it opens multiple links to that particular topic) on the basis of quality. Most of the users don’t look after the first page of search engine, so you have to make your blog/site at least on the
Types of SEO:
There are mainly two types of SEO i.e.
-On Page optimization:
This process is related to website coding. In this step includes on-site work such as Quality Content, Meta tags, URL, title, code of web pages, XML sitemaps etc.
-Off page optimization:
It is defined as offline to your website to achieve ranking of site. All tasks are performing outside of site to increase the ranking & your users view easily.
Techniques of SEO:
There are 3 techniques:
1. White hat SEO: It will help to increase the ranking of websites via methods. It includes web redesigns, analysis, research, content improvement, link exchange, configured Title bar and Meta tags.
2. Black hat SEO: This technique is opposite of white hat SEO. It refers to use of SEO strategies, techniques, method that make attention on search engines and not a users, and normally don’t follow the search engines rules (as being unethical). It includes doorway pages, keyword stuffing, cloaking, redirects, hidden links& text.
3. Grey hat SEO: This technique may be combination of above two techniques or in the middle of b/w black hat and white hat technique. This technique is safe to playing with fire if you are not sure of what you are going to do. It includes cloaking, purchasing old domains, link buying, social media automation.