With the advent of Internet, the scope of ecommerce websites is booming. It has revolutionised the way of shopping and provided a better user experience. Online ecommerce platforms are used to create a bigger brand name and a large audience base.
Ecommerce development provides dynamic and robust business solutions with extensive functionality. Different ecommerce platforms such as Magento, Open Cart, X-Cart and Ecommerce are used to create online shopping portals. They feature to drive-in more traffic and convert them into regular customers, thereby enhancing the conversions. You can get wonderful responsive designs for ecommerce applications. The integrated e-commerce solutions help you manage your business more effectively and utilise all the marketing opportunities.
The ubiquitous Ecommerce development environment has even made the start-ups and small scale business to outreach the global market. It has facilitated a robust and secure shopping environment.
Let’s have a look at the features of Ecommerce:
Managing Catalogues: Configuring the products and arranging them into groups in a simple manner. You can set the attributes of the products and download catalogues and digital data about the product.
Payment: It has distinctive features which help track the checkouts, payments and shipping orders. The SSL security ensures security of all the payment gateways. You can set attributes of the products, ship to different locations in one go and manage other functionalities of the shopping cart.
Managing Products: Ecommerce platforms allow the display multiple images for a product specifying all the essential details. The user can zoom in the image to have a close view.
Customer Utilities: The admin can manage the customer accounts and keep a track of their browsing activities. He/she can track the status of the order, reset passwords and send update emails.
Managing Orders: This gives the admin complete access to view, create and edit the orders from backend. Creating and printing invoices of the shipments and sending email alerts of orders to the customers can be done efficiently. The admin panel can manage the coupon codes and details of the products that have been chosen by the customers in their shopping baskets.
Analytics: The e-commerce solutions are integrated with the powerful Google Analytics tool. The admin can have a complete control of the website at his dashboard. One can track the most viewed product, highly purchased product, generate a report for the low stock items, have a look at the product reviews, calculate the total sales and track the checkouts.
Marketing: You can deploy marketing and promotional strategies to increase the sales. Sending newsletters, wish lists and organising polls are ideal things you can add to your ecommerce website.
Managing Customer accounts: The admin can check into the user account and track the order history and other account details such as shipping address, reviews and comments.
Magento, OpenCart, Shopify, Woocommerce and Big-Commerce are the major ecommerce development platforms that have been integrated with tons of features and customisations. Think of getting your business venture online and you will enjoy high ROI and maximum productivity.