Business owners across the globe tend to feel rather confident in their business venture until the time comes for their enterprise to operate on an international scale. Although this can be due to a variety of reasons, most entrepreneurs face the most confusion when it comes to translating their existing blog or website to a language that customers from different regions would be familiar with.
In order to ensure that every customer is able to read and understand the content on a website, blog, page, etc. in their native language, the assistance of a language service provider or a translation agency is absolutely crucial. It should also be noted that when a customer does not receive a webpage in their own language or is unable to understand the content on a page, they are likely to scroll ahead and not engage with it.
Thus, if you are an enterprise and are currently looking for the ideal language service provider in order to translate your website or blog efficiently and faultlessly, then here are some things you should look for in your language service provider prior to hiring their services:
- Identify Your Linguistic Needs
Before you begin looking for a language service provider or translation agency, it is important that you are well aware of the linguistic needs of your own enterprise. This means that you must first be familiar with how many languages as well as which languages you would like your page to be translated to.
Once you know what your company’s linguistic needs are, you’ll be able to pick a language service provider or translation agency appropriately. If you are looking to translate into a single language, then you might find opting for a single-language vendor to be a lot more feasible. However, for multiple languages, LSPs that offer all the language combinations would be much more suitable.
- What Works for Them May Not Work For You
Many business owners make the mistake of assuming that just because another business had a good experience with a language service provider, means that it’ll work for you too. However, this is not true in all cases. Again, in order to be sure whether an LSP is suitable for you or not depends on your own linguistic needs as well as the languages that you require the translation to be done in.
Thus, it is always recommended that you do your own research instead of settling for an LSP that might end up disappointing you in the long run. The technical aspects of the language service provider also come into play in this aspect.
- Pay Close Attention to Quality
When it comes to translating from one language to another, it’s safe to say that you cannot trust your LSP blindly to do everything correctly or even provide you with the best quality. At the end of the day, if there are any mistakes in the translation, you would not be able to identify it unless you are familiar with the language that you translating your webpage into.
Thus, there are a few things that you should be wary of in order to ensure that you pay for nothing but the best of the best when it comes to LSPs. Here are some things you should know beforehand:
- How qualified are the translators and the linguists that are currently working with the language service provider.
- What is the quality of their customer service and are they quick to respond to queries.
- How much training is offered to the translators and linguists currently employed with the LSP
- How is quality of the translations monitored
- Are they certified according to the main industry standards (ISO9001 or ISO17100)
Once you have the answers to the aforementioned questions, and if you feel satisfied with the responses that you acquire, you will be able to make a better decision.
If you are currently looking for a professional language service provider that not only translates your pages for you, but also maintains quality to the mark, ATL could be the ideal solution. With their ISO17100 and ISO 18587 certified services, you can rest assured that their quality and standard tops all expectations.
Furthermore, as long as you ensure that you do a significant amount of research on the language service providers, prior to hiring them, finding the ideal LSP will be rather easy for you.