Search engine optimization, or SEO, is the set of techniques and tactics that websites use to make their websites more easily visible to search engines. Periodically, search engines will scan various pages all over the Internet so they can help categorize different pages on the websites. They then categorize how popular the websites might actually be. This popularity tends to be categorized by links from other websites, number of page views, and so on. Many SEO companies that promise to help you tend to focus on things like page views and search engine rankings but that’s often where they stop analyzing data. Those are the most common ways to analyze the data, but they’re also incredibly incomplete.
Why Are They Incomplete?
Page views and search engine rankings alone are incomplete metrics because they tend to ignore the most important part of any business: sales. Different companies have different names for the same metric, but it is generally known as guest conversion. Guest conversion is the rate at which guests to your website become paying customers. Page views and search engine rankings are great as starting goals, but for a business, the end goal has to be turning guests into customers.
When you’re looking for an SEO company, you should definitely look for one that focuses on more complete metrics.
Combination and Social Media
An SEO company such as Flare helps you turn your visitors into customers by combining different platforms into a cohesive, robust Internet presence. Even in the 21st century, business is still based largely on creating relationships between the business and its customers. In the past, you would have made those connections face to face, but now you would probably make those connections over the Internet. The best way to accomplish that these days is through social media.
When you are creating a social media platform for your business, you want to make sure that you are focusing on creating relationships instead of just creating customers. What does that mean when applied? Well, if you’re selling used books, then you need to find a way to connect with used book readers. For example, many businesses might be tempted to create social media profiles that focus on their own business, but you’d probably be better off talking about used books themselves. You could write some articles about how best to take care of used books, how to figure out if you have a first edition, and so on. Used book customers will start to view your social media as a resource for all things related to used books; when they’re ready to buy books, they’ll come to your page because you’ve created a relationship with potential customers.
Search engine optimization and social media presence are a great way to expand your business and create a robust online platform. If you make a concerted effort in conjunction with a talented SEO company, you could establish yourself as a trusted source in your specific market. Becoming a trusted source is the best way to also expand your business and increase your profits.