The fastest and most effective way to start having sales with our website is through activating a paid advertising campaign in major online media.
The 3 main sources of traffic on which you can position and advertise to bring your target audience to your website.
- Advertising on Google: Google Adwords
- Facebook Ads: Facebook Ads
- Advertising on Linkedin: Linkedin Ads
Remember that the most effective way to design a sales-oriented advertising campaign is that the web page where the user lands after clicking on the ad is made with a design Landing Page.
Internet advertising can be purchased in two main ways:
CPM: Cost per thousand impressions. You pay a fixed price per 1000 ad impressions. This model ensures that the user will click the ad and visit your website.
CPC: Cost per click. You pay for every click that a user clicks on the ad that is the same as saying you pay for each visit to your website.
For campaigns to get contacts or sales is advisable to work on the CPC system. On the other hand if we want to do branding (brand awareness increase) use the CPM model can be valid.
Google Adwords
Google Adwords is Google’s advertising system. It generates 97% of Google’s revenue. In Spain Google is the search engine with a market share of 96% (Source: International Positioning) and in Spain was estimated in 2012 a total of 23 million unique users who sailed Google (Source: comScore).